I had a shower epiphany.
The KFC logo is of Colonel Sanders, this lovable old bloke who is constantly smiling and takes photos with little children in a non pedo bear fashion. I have been studying marketing, and have learnt something called 'conditioning', where the brain makes links between things even if, on the surface, they seem unrelated.
Ok this is probably easier if I use my KFC example.
I believe that the head honcho's at KFC are genius's. Unlike all other brands who change their logos to make them look more '21st century', KFC has always used ol' faithful as their logo AND mascot. They are geniuses because they have created a conditioned response within us: Every time we see an old white haired man with glasses, we think KFC, and when we think KFC, we think of juicy, succulent chicken that will make us salivate, just like Pavlov's dog. This paired with the slogan 'Can't beat that taste', which is oh so true, makes KFC unstoppable. No wonder they drove out Hungry Jacks at Rivo.
My proof to this? Mcdonalds have basically scrapped Ronald Mcdonald in all their ads. Why? Because he was shit! People rarely see clowns, and therefore rarely got inspired to eat maccers because they saw a clown! Especially when the clown, like Ronnie Mac, looks like a fucking paedophile. This is in direct contrast with the Colonel, who does NOT look like a pedo when he is chillin with children. M Ron just looks too damn happy when he's around kids. Suspiciously happy.
Spot the difference? I can't.....Ronald, bit too happy there mate? Nice positioning bro.
